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~isPartOf:"MSI reports : working paper series"
~subject:"Brand image"
~subject:"Innovationsmanagement"
~subject:"Konsumgüterindustrie"
~subject:"Netherlands"
~type:"article"
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The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003885303
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