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~isPartOf:"Making a difference through marketing : a quest for diverse perspectives"
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Consumer behaviour
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Making a difference through marketing : a quest for diverse perspectives
European Journal of Marketing
7
European journal of marketing : EJM
6
Journal of marketing theory and practice
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Psychology & marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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Marketing Letters
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Australasian marketing journal
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Sports Marketing and Sponsorship
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of service industry management : IJSIM
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International journal of sports marketing & sponsorship
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Journal of Consumer Behaviour
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Journal of Consumer Psychology
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Journal of Historical Research in Marketing
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Journal of advertising
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of historical research in marketing
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Journal of interactive marketing
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Journal of marketing
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Marketing letters : a journal of research in marketing
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Psychology & Marketing
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Leveraging research on activation : Quester and Thompson's (2001) impact on the field of sponsorship
Carrillat, François A.
;
Astous, Alain d'
- In:
Making a difference through marketing : a quest for …
,
(pp. 13-24)
.
2016
Persistent link: https://www.econbiz.de/10011531254
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