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~isPartOf:"Management"
~person:"Collins, Thomas L."
~person:"Weverbergh, Marcel"
~subject:"Advertising"
~subject:"Game theory"
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Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
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Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
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MaxiMarketing : [die Herausforderung auf dem Weg in ein neues Marketing-Zeitalter ; für Verkaufsförderung, Werbung und Marketing]
Rapp, Stan
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Collins, Thomas L.
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1988
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