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Praxishandbuch Produktmanagement : Grundlagen und Instrumente ; [Produktentwicklung, Markteinführung, Produkt-Lebenszyklus, Markt-Positionierung, Sicherung von Marktanteilen]
Matys, Erwin
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2005
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3., aktualisierte und erw. Aufl
Persistent link: https://www.econbiz.de/10002463961
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