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~isPartOf:"Management Science"
~person:"Sen, Sankar"
~person:"Smith, Alan D."
~subject:"Strategisches Management"
~subject:"challenger brand"
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Corporate
Social
Responsibility
and Competitive Advantage: Overcoming the Trust Barrier
Du, Shuili
;
Bhattacharya, C. B.
;
Sen, Sankar
- In:
Management Science
57
(
2011
)
9
,
pp. 1528-1545
This research builds on the complementary
corporate
social
responsibility
(CSR) literatures in strategy and marketing …
Persistent link: https://www.econbiz.de/10009293050
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