Sajeesh, S.; Raju, Jagmohan S. - In: Management Science 56 (2010) 6, pp. 949-961
We study competitive positioning and pricing strategies in markets where consumers seek variety. Variety seeking … a three-stage Hotelling-type model, we show that the presence of variety seeking consumers reduces product … incentive that firms need to offer to prevent the variety seeking consumers from switching. Furthermore, we find that the …