Ding, Min; Park, Young-Hoon; Bradlow, Eric T. - In: Management Science 55 (2009) 6, pp. 1003-1017
We propose a new alternative preference measurement method, barter conjoint, to contrast with traditional choice …-based conjoint (CBC) approaches. Barter conjoint collects a substantially larger amount of data compared to CBC and allows for …) and barter conjoint. The studies employed a total of three product categories, each with two validation tasks (one follows …