POPESCU, Ruxandra Irina; CORBOS, Razvan-Andrei - In: Management and Marketing Journal VIII (2010) S1, pp. 48-48
the marketing tools and techniques has become more apparent. Therefore, the top managers of the Central University Library … malfunctions that characterize the marketing activity of this institution. Therefore, this work intends to contribute to the … improvement of the marketing activity of the library by coming up with some solutions that could remove or at least diminish these …