//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management decision"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Globalness"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand authenticity
1
Brand image
1
Brand management
1
Consumer behavioral intentions
1
Consumer behaviour
1
India
1
Indien
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Perceived brand globalness
1
Perceived brand localness
1
Uncertainty avoidance
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Abrar, Muhammad
1
He, Yuanqiong
1
Liu, Hancheng
1
Safeer, Asif Ali
1
Published in...
All
Management decision
Journal of international marketing
7
Journal of business research : JBR
6
Journal of international consumer marketing
5
International marketing review
4
Journal of global marketing
3
Asia Pacific business review
2
The journal of brand management : an international journal
2
American journal of business
1
Cross cultural & strategic management
1
ECONOMIA E POLITICA INDUSTRIALE
1
Handel und Internationales Marketing Retailing and International Marketing
1
International Business Review
1
International business review : the official journal of the European International Business Academy
1
International journal of business excellence
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing analytics : JMA
1
Journal of the Academy of Marketing Science
1
MPRA Paper
1
Marketing : ZFP ; journal of research and management
1
Springer eBook Collection
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
Working Paper / Departament d'Empresa, Facultat d'Economia i Empresa
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
Did you mean
:
subject:"globales"
(14 results)
1
Effects of perceived brand localness and perceived brand
globalness
on consumer behavioral intentions in emerging markets
Safeer, Asif Ali
;
Abrar, Muhammad
;
Liu, Hancheng
;
He, …
- In:
Management decision
60
(
2022
)
9
,
pp. 2482-2502
Persistent link: https://www.econbiz.de/10013350505
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->