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~isPartOf:"Management information systems : mis quarterly"
~person:"Dolen, Willemijn M. van"
~person:"Laurell, Christofer"
~person:"Qiu, Liangfei"
~person:"Ruyter, Ko de"
~person:"Vrontis, Demetris"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Brand management
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influencing perceptions
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Dolen, Willemijn M. van
Laurell, Christofer
Qiu, Liangfei
Ruyter, Ko de
Vrontis, Demetris
Oestreicher-Singer, Gal
4
Burtch, Gordon
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Dennis, Alan
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Gao, Guodong
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Kane, Gerald C.
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Sundararajan, Arun
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Lu, Yong
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Management information systems : mis quarterly
Information systems research : ISR
6
Journal of management information systems : JMIS
6
Technological forecasting & social change : an international journal
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
Psychology & marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
International journal of innovation management
2
Journal of Asia Business Studies
2
Journal of service research : JSR
2
Business horizons
1
California management review
1
European management journal
1
Global business & economics review
1
IEEE transactions on engineering management : EM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal for global business advancement : JGBA
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of international management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing
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Management learning : the international journal for managerial and organizational learning and development
1
Marketing letters : a journal of research in marketing
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Personnel review
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of consumer marketing
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The journal of product & brand management
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Nurturing online communities : an empirical investigation
Bapna, Sofia
;
Benner, Mary
;
Qiu, Liangfei
- In:
Management information systems : mis quarterly
43
(
2019
)
2
,
pp. 425-452
Persistent link: https://www.econbiz.de/10012061820
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