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~isPartOf:"Management information systems : mis quarterly"
~subject:"Advertising effects"
~subject:"Comparison"
~subject:"Evaluation"
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Advertising effects
Comparison
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Website
13
Consumer behaviour
6
Konsumentenverhalten
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Experiment
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Benutzerschnittstelle
3
Online retailing
3
Online-Handel
3
User interface
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Theorie
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Chou, Chen-huei
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Gregg, Dawn G.
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Zahedi, Fatemeh Mariam
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Management information systems : mis quarterly
Journal of hospitality marketing & management
9
International journal of electronic commerce : IJEC
7
International journal of hospitality management
7
Journal of internet commerce
7
Journal of travel and tourism marketing
7
Journal of business research : JBR
6
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic business
4
International journal of internet marketing and advertising : IJIMA
4
Journal of promotion management : JPM
4
Tourism management : research, policies, practice
4
International journal of contemporary hospitality management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing : ZFP ; journal of research and management
3
Measuring organization information systems success : new technologies and practices
3
Business process management journal
2
Cross-cultural buyer behavior
2
Faculty & research / Insead : working paper series
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of business innovation and research
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of information systems and change management : IJISCM
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
Journal of advertising research
2
Journal of electronic commerce research : JECR
2
Journal of fashion marketing and management
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research
2
Journal of retailing and consumer services
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing : an international journal
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Ontology-based evaluation of natural disaster management websites : a multistakeholder perspective
Chou, Chen-huei
;
Zahedi, Fatemeh Mariam
;
Huimin, Zhao
- In:
Management information systems : mis quarterly
38
(
2014
)
4
,
pp. 997-1016
Persistent link: https://www.econbiz.de/10010433239
Saved in:
2
Dressing your online auction business for success : an experiment comparing two eBay businesses
Gregg, Dawn G.
;
Walczak, Steven
- In:
Management information systems : mis quarterly
32
(
2008
)
3
,
pp. 653-670
Persistent link: https://www.econbiz.de/10003757914
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