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~person:"Wagner, Riccardo"
~subject:"Consumer behaviour"
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CSR und Social Media : Unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
Wagner, Riccardo
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2014
Vorwort und Grußwörter -- Teil 1: Konzeptionell-getriebene Betrachtungen und Theorie -- Teil 2: Analytische Betrachtungen und Fokusthemen -- Teil 3 Organisations-orientierte Betrachtungen und Ausblick -- Autorenverzeichnis.
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