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~isPartOf:"Management research review"
~person:"Yoon, Kanghyun"
~subject:"2002-2007"
~subject:"Consumer behaviour"
~subject:"EU countries"
~type:"article"
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Capturing consumer heterogeneity in loyalty evolution patterns
Yoon, Kanghyun
;
Tran, Thanh V.
- In:
Management research review
34
(
2011
)
6
,
pp. 649-662
Persistent link: https://www.econbiz.de/10009247597
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