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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~person:"Lodish, Leonard M."
~subject:"Purchase decision"
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Traditional and IS-enabled customer acquisition on the internet
Choi, Jeonghye
;
Bell, David R.
;
Lodish, Leonard M.
- In:
Management science : journal of the Institute for …
58
(
2012
)
4
,
pp. 754-769
Persistent link: https://www.econbiz.de/10009549638
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