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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Brandão, Amélia Maria Pinto da Cunha"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
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Brandão, Amélia Maria Pinto da Cunha
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Management science : journal of the Institute for Operations Research and the Management Sciences
The international review of retail, distribution and consumer research
European journal of management and business economics : EJM&BE
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Journal of marketing for higher education
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Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
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pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
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