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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Godes, David"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
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Godes, David
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Management science : journal of the Institute for Operations Research and the Management Sciences
The international review of retail, distribution and consumer research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research
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Product policy in markets with word-of-mouth communication
Godes, David
- In:
Management science : journal of the Institute for …
63
(
2017
)
1
,
pp. 267-278
Persistent link: https://www.econbiz.de/10011646431
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