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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~person:"Bobrie, François"
~person:"Gao, Yuetao"
~subject:"Altersgruppe"
~subject:"Product counterfeiting"
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Altersgruppe
Product counterfeiting
Produktpiraterie
2
Brand
1
Brand evaluation
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Brand image
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Brand management
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Brand strategy
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Categorization
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Consumer behaviour
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Counterfeiting
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Emerging economies
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Imitation
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Konsumentenverhalten
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Linear mixed models
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Markenartikel
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Markenführung
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Packaging
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Regulation
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Regulierung
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Schwellenländer
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Typicality
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counterfeits
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emerging markets
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probabilistic selling
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regulation
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Bobrie, François
Gao, Yuetao
Bashir, Irfan
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Dey, Debabrata
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Fazili, Asif Iqbal
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Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Ancrages culturels dans un monde en mutation
1
Journal of business research : JBR
1
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Regulating probabilistic selling of counterfeits
Gao, Yuetao
;
Wu, Yue
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4498-4517
Persistent link: https://www.econbiz.de/10014339263
Saved in:
2
Brand typicality impact on brand imitations evaluation and categorization
Le Roux, André
;
Thebault, Marinette
;
Roy, Yves
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 600-612
Persistent link: https://www.econbiz.de/10011587868
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