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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Chintagunta, Pradeep K."
~subject:"E-mail"
~subject:"Werbewirkung"
~subject:"online advertising"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Stanford University Graduate School of Business research paper
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Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.
;
Zou, Dan
;
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
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