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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Despotakis, Stylianos"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
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