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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Sanchez, Ron"
~person:"Schreier, Martin"
~person:"Verganti, Roberto"
~subject:"Innovation management"
~subject:"Kfz-Industrie"
~subject:"Product design"
~subject:"product design"
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Innovation management
Kfz-Industrie
Product design
product design
Customer analysis
1
Innovation
1
Kundenanalyse
1
Mass Customization
1
Mass customization
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Produktgestaltung
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Sanchez, Ron
Schreier, Martin
Verganti, Roberto
Kohli, Rajeev
3
Atasu, Atalay
2
Bellos, Ioannis
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Chan, Tian Heong
2
Chen, Ying-Ju
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Toktay, L. Beril
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Allenby, Greg M.
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Ergun, Özlem
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Franke, Nikolaus
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Freund, Robert
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Management science : journal of the Institute for Operations Research and the Management Sciences
Creativity and innovation management
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
European journal of innovation management : EJIM
2
International journal of technology management : IJTM
2
Long range planning : LRP ; international journal of strategic management
2
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
2
Corporate creativity : developing an innovative organization
1
Design thinking, design theory
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Gabler Edition Wissenschaft / Innovation und Entrepreneurship
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of automotive technology and management : IJATM
1
International journal of innovation management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research
1
Journal of open innovation : technology, market, and complexity
1
Marketing letters : a journal of research in marketing
1
R & D management
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Working papers / Harvard Business School, Division of Research
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The "I designed it myself" effect in mass customization
Franke, Nikolaus
;
Schreier, Martin
;
Kaiser, Ulrike
- In:
Management science : journal of the Institute for …
56
(
2010
)
1
,
pp. 125-140
Persistent link: https://www.econbiz.de/10003946178
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