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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Schreier, Martin"
~subject:"Innovation"
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Innovation
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Schreier, Martin
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
3
The journal of product innovation management : an international publication of the Product Development & Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Integrating problem solvers from analogous markets in new product ideation
Franke, Nikolaus
;
Poetz, Marion K.
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
60
(
2014
)
4
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10010347735
Saved in:
2
Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
3
The "I designed it myself" effect in mass customization
Franke, Nikolaus
;
Schreier, Martin
;
Kaiser, Ulrike
- In:
Management science : journal of the Institute for …
56
(
2010
)
1
,
pp. 125-140
Persistent link: https://www.econbiz.de/10003946178
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