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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising"
~subject:"Internet marketing"
~subject:"Rebate"
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Advertising
Internet marketing
Rebate
Sales promotion
16
Verkaufsförderung
16
Consumer behaviour
8
Konsumentenverhalten
8
promotions
7
Operations Research
5
Operations research
5
Einzelhandel
4
Preismanagement
4
Pricing strategy
4
Retail trade
4
Game theory
3
Online retailing
3
Online-Handel
3
Preiswettbewerb
3
Price competition
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Spieltheorie
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Asymmetric information
2
Asymmetrische Information
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Beziehungsmarketing
2
Distribution channel
2
Experiment
2
Ladengestaltung
2
Online-Marketing
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Professional sports
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Profisport
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Rabatt
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Relationship marketing
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Signalling
2
Store design
2
Theorie
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Theory
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Vertriebsweg
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pricing
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promotion
2
AI
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Accounting policy
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Chintagunta, Pradeep K.
1
Rao, Ram C.
1
Sahni, Navdeep S.
1
Subramanian, Upender
1
Taylor, Terry A.
1
Xiao, Wenqiang
1
Zou, Dan
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of Islamic marketing : JIMA
13
Journal of retailing and consumer services
13
Journal of promotion management : JPM
11
Journal of retailing
11
Journal of business research : JBR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of promotion management : innovations in planning and applied research
6
Psychology & marketing
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of economic issues : IJEI
5
Journal of marketing
5
European journal of marketing : EJM
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
The journal of product & brand management
4
Working paper / National Bureau of Economic Research, Inc.
4
International journal of hospitality management
3
International journal of production economics
3
Journal of marketing research : JMR
3
Marketing : ZFP ; journal of research and management
3
Marketing Science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
American journal of agricultural economics
2
European journal of marketing
2
European research studies
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of international economic review
2
Journal of management information systems : JMIS
2
Journal of public policy & marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of revenue and pricing management
2
Journal of the Operational Research Society : OR
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ECONIS (ZBW)
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Leveraging experienced consumers to attract new consumers : an equilibrium analysis of displaying deal sales by daily deal websites
Subramanian, Upender
;
Rao, Ram C.
- In:
Management science : journal of the Institute for …
62
(
2016
)
12
,
pp. 3555-3575
Persistent link: https://www.econbiz.de/10011626401
Saved in:
2
Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.
;
Zou, Dan
;
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
Saved in:
3
Incentives for retailer forecasting : rebates vs. returns
Taylor, Terry A.
;
Xiao, Wenqiang
- In:
Management science : journal of the Institute for …
55
(
2009
)
10
,
pp. 1654-1669
Persistent link: https://www.econbiz.de/10003908980
Saved in:
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