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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Competition"
~subject:"Markenführung"
~subject:"Presseverlag"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of media business studies
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Vierteljahrshefte zur Wirtschaftsforschung
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Ad blocking
Gritckevich, Aleksandr
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4703-4724
Persistent link: https://www.econbiz.de/10013369115
Saved in:
2
The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
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