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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
15
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Optimal advertising and promotion budgets in dynamic markets with brand equitiy as a mediating variable
Sriram, S.
;
Kalwani, Manohar U.
- In:
Management science : journal of the Institute for …
53
(
2007
)
1
,
pp. 46-60
Persistent link: https://www.econbiz.de/10003632019
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2
Selecting Product Development Projects: Pioneering versus Incremental Innovation Strategies
Ali, Abdul
;
Kalwani, Manohar U.
;
Kovenock, Dan
- In:
Management science : journal of the Institute for …
39
(
1993
)
3
,
pp. 255-274
Persistent link: https://www.econbiz.de/10006106595
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3
A parsimonious description of the Hendry system
Kalwani, Manohar U.
;
Morrison, Donald G.
- In:
Management science : journal of the Institute for …
23
(
1977
)
5
,
pp. 467-477
Persistent link: https://www.econbiz.de/10002182113
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