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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
International series in quantitative marketing
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Purdue University, Krannert Graduate School of Industrial Administration, Institute for Research in the Behavioral, Economic, and Management Sciences, Paper
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An econometric analysis of advertising, retail availability, and sales of a new brand
Parsons, Leonard J.
- In:
Management science : journal of the Institute for …
20
(
1976
)
6
,
pp. 938-947
Persistent link: https://www.econbiz.de/10002609805
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