William P. Putsis Jr.; Cotterill, Ronald W. - In: Managerial and Decision Economics 20 (1999) 4, pp. 175-187
Focusing on the interaction between national brands and private labels, this paper has two main empirical contributions: (i) a simultaneous system of demand (share), price and expenditure equations is estimated, and (ii) differences in the structure of the local geographic market are...