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~isPartOf:"Managerial and decision economics : MDE ; the international journal of research and progress in management economics"
~subject:"Marketing management"
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New product development
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Lv, Qi
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of business research : JBR
16
The journal of business & industrial marketing
15
International journal of innovation management
11
Journal of strategic marketing
10
European journal of marketing : EJM
7
Journal of business-to-business marketing
6
Journal of the Academy of Marketing Science
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Marketing intelligence & planning
5
European journal of innovation management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
SpringerLink / Bücher
4
The journal of product & brand management
4
IEEE transactions on engineering management : EM
3
International journal of innovation and technology management
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International journal of production economics
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International journal of technology marketing : IJTMkt
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Asia Pacific journal of marketing and logistics
2
Business horizons
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Cogent business & management
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DLSU business & economics review
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ERIM Report Series Reference
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Economics of innovation and new technology
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European management journal
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Innovation: organization & management : IOM
2
International journal of technology management : IJTM
2
International small business journal : researching entrepreneurship
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Journal of business case studies
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Journal of business strategy
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Journal of international marketing
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Journal of marketing research
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Journal of marketing research : JMR
2
Journal of marketing theory and practice
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Management decision : MD
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Impacts of consumer regrets on product demos and pricing strategy in new product release
Zhang, Guoquan
;
Lv, Qi
;
Shang, Jennifer
- In:
Managerial and decision economics : MDE ; the …
45
(
2024
)
1
,
pp. 512-538
Persistent link: https://www.econbiz.de/10014443290
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2
Advance selling programs : when to introduce and what to inform consumers
Ding, Yucheng
;
Zhang, Tianle
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
3
,
pp. 779-790
Persistent link: https://www.econbiz.de/10013166320
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