Macik, Radoslaw; Macik, Dorota; Nalewajek, Monika - In: Managing Global Transitions 12 (2014) 1 (Spring), pp. 23-42
Paper discusses Polish consumers’ behaviour and preferences for retail channel and format choice on the background of relevant literature. Results include perception maps created using multidimensional scaling (MDS) on data from two studies: in 2008 and 2012, giving possibility to assess...