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~isPartOf:"Managing consumer services : factory or theater?"
~isPartOf:"Marketing theory"
~person:"Bloemer, Johanna M."
~subject:"Marketing theory"
~subject:"United States"
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Marketing theory
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Managing consumer services : factory or theater?
Marketing theory
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Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen
;
Caniëls, Marjolein
;
Bloemer, Johanna M.
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
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