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~isPartOf:"Managing service quality : MSQ ; an international journal"
~person:"Grönroos, Christian"
~subject:"Betriebliche Wertschöpfung"
~subject:"Direct interaction"
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Betriebliche Wertschöpfung
Direct interaction
Beyond offering value propositions
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Beziehungsmarketing
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Customer centricity
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Customer integration
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Customer value
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Dienstleistung
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Dienstleistungsmarketing
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Forecasting model
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Kundenintegration
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Kundenwert
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Marketing theory
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Reinenting marketing
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Relationship marketing
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Service logic
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Service-Dominant Logic
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Grönroos, Christian
Colurcio, Maria
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Dalli, Daniele
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Galvagno, Marco
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Gidhagen, Mikael
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Gleim, Mark
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Gummerus, Johanna
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Lee, Lorraine
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Mele, Cristina
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Managing service quality : MSQ ; an international journal
Journal of service management
3
Meddelanden från Svenska Handelshögskolan
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The journal of services marketing
2
European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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Management decision : MD
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Public management review
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The Routledge companion to strategic marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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