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~isPartOf:"Managing technology and innovation : an introduction"
~person:"Slater, Stanley F."
~subject:"Innovation diffusion"
~subject:"Technological change"
~type_genre:"Bibliography included"
~type_genre:"Book section"
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Managing technology and innovation : an introduction
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Foundations for successful high-technology marketing
Mohr, Jakki
;
Slater, Stanley F.
;
Sengupta, Sanjit
- In:
Managing technology and innovation : an introduction
,
(pp. 84-105)
.
2006
Persistent link: https://www.econbiz.de/10003246942
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