Aviv, Yossi; Pazgal, Amit - In: Manufacturing & Service Operations Management 10 (2008) 3, pp. 339-359
We study the optimal pricing of a finite quantity of a fashion-like seasonal good in the presence of forward-looking (strategic) customers. We distinguish between two classes of pricing strategies: contingent and announced fixed-discount. In both cases, the seller acts as a Stackelberg leader...