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~isPartOf:"Manufacturing & service operations management : M & SOM"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Transportation science"
~person:"Hauser, John R."
~subject:"Beziehungsmarketing"
~subject:"dynamic programming"
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Manufacturing & service operations management : M & SOM
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Transportation science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
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