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~isPartOf:"Manufacturing & service operations management : M & SOM"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Productivity"
~subject:"Theorie"
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Manufacturing & service operations management : M & SOM
Working paper / National Bureau of Economic Research, Inc.
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
17
SpringerLink / Bücher
13
Springer eBook Collection / Business and Economics
8
Discussion paper / Centre for Economic Policy Research
7
Europäische Hochschulschriften / 5
7
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7
International journal of production economics
7
Beiträge zum Produkt-Marketing
5
Lehrbuch
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
The PDMA handbook of new product development
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Faculty & research / Insead : working paper series
3
International journal of industrial organization
3
Journal of business economics : JBE
3
Journal of economics & management strategy : JEMS
3
Journal of the Academy of Marketing Science
3
NBER Working Paper
3
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
3
Vision : the journal of business perspective
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Lernen leichter gemacht
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
2
Marketing-mix strategies - product strategy and promotion strategy
2
McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
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1
What's the big idea? : multi-function products, firm scope and firm boundaries
Liu, Mengxiao
;
Trefler, Daniel
-
2019
Persistent link: https://www.econbiz.de/10012124904
Saved in:
2
Keeping it fresh : strategic product redesigns and welfare
Blonigen, Bruce A.
;
Knittel, Christopher R.
;
Soderbery, …
-
2013
Persistent link: https://www.econbiz.de/10009744697
Saved in:
3
The value of product variety when selling to strategic customers
Parlatürk, Ali K.
- In:
Manufacturing & service operations management : M & SOM
14
(
2012
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10009575889
Saved in:
4
Market size, competition, and the product mix of exporters
Mayer, Thierry
;
Melitz, Marc J.
;
Ottaviano, Gianmarco I. P.
-
2011
Persistent link: https://www.econbiz.de/10009008532
Saved in:
5
Product choice and product switching
Bernard, Andrew B.
;
Redding, Stephen
;
Schott, Peter K.
-
2003
Persistent link: https://www.econbiz.de/10001768149
Saved in:
6
Mass customization vs. mass production: variety and price competition
Alptekinoğlu, Aydın
;
Corbett, Charles J.
- In:
Manufacturing & service operations management : M & SOM
10
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003733716
Saved in:
7
On the choice-based linear programming model for network revenue management
Liu, Qian
;
Van Ryzin, Garrett
- In:
Manufacturing & service operations management : M & SOM
10
(
2008
)
2
,
pp. 288-310
Persistent link: https://www.econbiz.de/10003733735
Saved in:
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