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~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~isPartOf:"Psychology & marketing"
~person:"Ekinci, Yuksel"
~subject:"Brand"
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Ekinci, Yuksel
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Psychology & marketing
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Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
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