//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~isPartOf:"Psychology & marketing"
~subject:"Brand"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Online-Marketing
Brand management
153
Markenführung
153
Consumer behaviour
90
Konsumentenverhalten
90
Brand image
71
Markenimage
71
Markenartikel
60
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
23
Werbewirkung
23
Social Web
19
Social web
19
Personality psychology
13
Persönlichkeitspsychologie
13
Internet marketing
11
Digital media
10
Digitale Medien
10
Advertising
9
Werbung
9
Customer satisfaction
8
Digitalisierung
8
Digitization
8
Kundenzufriedenheit
8
Luxury goods
8
Luxusgüter
8
brand loyalty
7
branding
7
Narrative Methode
6
Narrative method
6
Celebrity endorsement
5
Celebrity-Werbung
5
Emotion
5
Experiment
5
Satisfaction
5
Viral marketing
5
Virales Marketing
5
Zufriedenheit
5
more ...
less ...
Online availability
All
Undetermined
47
Free
10
Type of publication
All
Article
67
Type of publication (narrower categories)
All
Article in journal
54
Aufsatz in Zeitschrift
54
Aufsatz im Buch
13
Book section
13
Language
All
English
66
German
1
Author
All
Bauer, Brittney C.
2
DelVecchio, Devon
2
Heun, Thomas
2
Kuanr, Abhisek
2
Pradhan, Debasis
2
Rauschnabel, Philipp A.
2
Sauer, Nicola E.
2
Aboulnasr, Khaled
1
Adlmaier-Herbst, Dieter Georg
1
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Albrecht, Carmen-Maria
1
Ansell, Jonathan
1
Arnold, Mark J.
1
Ashley, Christy
1
Augusto, Mário Gomes
1
Bagozzi, Richard P.
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
Bartikowski, Boris
1
Baugh, Lee A.
1
Bodur, H. Onur
1
Braig, Bridgette M.
1
Bruhn, Manfred
1
Carlson, Brad D.
1
Cheng, Li-Keng
1
Cooke, Angelica
1
Cornwell, T. Bettina
1
Deska, Jason C.
1
Dimoka, Angelika
1
Ding, Ying
1
Dunnett, Susan
1
Dwivedi, Yogesh Kumar
1
Dänzler, Stefanie
1
Eisele, Anita
1
Ekinci, Yuksel
1
Fastoso, Fernando
1
Feiereisen, Stéphanie
1
Garrido, Margarida V.
1
more ...
less ...
Published in...
All
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Psychology & marketing
Journal of business research : JBR
292
The journal of brand management : an international journal
259
The journal of product & brand management
218
Journal of retailing and consumer services
167
European journal of marketing : EJM
64
International journal of internet marketing and advertising : IJIMA
56
SpringerLink / Bücher
55
Journal of marketing communications
52
Asia Pacific journal of marketing and logistics
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of promotion management : innovations in planning and applied research
45
Marketing intelligence & planning
45
International journal of advertising : the review of marketing communications
44
Journal of strategic marketing
44
Journal of marketing
40
Journal of promotion management : JPM
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Business horizons
35
Cogent business & management
35
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of hospitality management
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of fashion marketing and management
33
International journal of consumer studies
31
Journal of the Academy of Marketing Science
31
Journal of international consumer marketing
30
The journal of consumer marketing
30
Journal of global marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Brands and branding
26
The IUP journal of brand management : IJBRM
26
Journal of advertising research
25
International marketing review
23
International journal of market research
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
more ...
less ...
Source
All
ECONIS (ZBW)
67
Showing
1
-
10
of
67
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
5
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
6
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
7
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
8
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
9
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
10
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->