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~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Celebrity endorsement"
~subject:"Sport organization"
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Celebrity endorsement
Sport organization
Athletes
3
Sportler
3
Celebrity-Werbung
2
Brand image
1
Brand management
1
Deutschland
1
Einkommen
1
Germany
1
Income
1
Markenführung
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Markenimage
1
Sponsoring
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Sponsorship
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Sport
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Sportmarketing
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Sports
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Sports marketing
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German
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Hofmann, Julian
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Kilian, Karsten
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Journal of sports economics
19
International journal of sports marketing & sponsorship
13
Sport management review
13
European Sport management quarterly : ESMQ
11
International journal of sport management and marketing : IJSMM
11
Journal of sport management : the official journal of the North American Society of Sport Management
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Applied economics
6
Department of Economics working paper
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
5
International journal of sport finance
4
Middlebury College working paper series
4
Young consumers : insight and ideas for responsible marketers
4
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Applied economics letters
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of economic behavior & organization : JEBO
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
KulturKommerz
2
Marketing letters : a journal of research in marketing
2
New horizons in the economics of sport
2
Praeger perspectives
2
School working papers / Faculty of Business and Law, School of Accounting, Economics and Finance, Deakin University
2
Schriftenreihe Sportökonomie in Forschung und Praxis
2
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
2
UZH Business Working Paper Series
2
Working papers / Lancaster University Management School
2
Advances in the economics of sport / Supplement
1
Asia-Pacific journal of business administration
1
Atlantic economic journal : AEJ
1
Barcelona GSE working paper series : working paper
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands : interdisciplinary perspectives
1
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ECONIS (ZBW)
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Stars als Human Brands im Sport : ein State of the Art
Hofmann, Julian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 215-233)
.
2014
Persistent link: https://www.econbiz.de/10010354048
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Prominente Sportler als Testimonials in der Werbung
Kilian, Karsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 195-213)
.
2014
Persistent link: https://www.econbiz.de/10010354049
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