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~isPartOf:"Markenkommunikation und Beziehungsmarketing"
~type_genre:"Fallstudie"
~type_genre:"Handbuch"
~type_genre:"Sammlung"
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Advertising effects
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Deutschland
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Empirische Forschung
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Event marketing
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Event-Marketing
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Germany
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Impact assessment
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Melt! Festival <2011, Gräfenhainichen>
1
Place marketing
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Pollution
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Regional development
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Regionalentwicklung
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Regionales Marketing
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Sachsen-Anhalt
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Saxony-Anhalt
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Social relations
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Soziale Beziehungen
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Standortmarketing
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Tourismus
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Köhler, Julia
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Markenkommunikation und Beziehungsmarketing
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Brands : interdisciplinary perspectives
1
Breaking new ground in theory and practice
1
Cases on strategic social media utilization in the nonprofit sector
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-marketing ; Vol. 2
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Engaging consumers through branded entertainment and convergent media
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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European journal of marketing : EJM
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Gabler-Edition Wissenschaft
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Innovatives Markenmanagement
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International journal of electronic commerce : IJEC
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International journal of leisure and tourism marketing : IJLTM
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Journal of advertising research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing communications
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Journal of marketing research : JMR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Journal of retailing and consumer services
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Journal of targeting, measurement and analysis for marketing
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Journal of vacation marketing : an international journal
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Legends in consumer behavior
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Marketing management : a cultural perspective
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Neue betriebswirtschaftliche Forschung : Nbf
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
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Pervasive advertising
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Praxisforum Medienmanagement
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Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
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Psychology & marketing
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Research in consumer behavior
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Schriften des Europäischen Instituts für Sozioökonomie e.V.
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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ECONIS (ZBW)
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Events als Instrumente des Regionalmarketing : Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle
Köhler, Julia
-
2014
Persistent link: https://www.econbiz.de/10010411319
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