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~isPartOf:"Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011"
~person:"Grünblatt, Martin"
~person:"Rudolph, Thomas"
~subject:"Retail outlet"
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Grünblatt, Martin
Rudolph, Thomas
Zinkann, Reinhard Christian
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Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
Business & economics
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Reihe: Marketing, Handel und Management
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Yearbook of marketing and consumer research
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Markenstrategien aus der Sicht des Herstellers
Rudolph, Thomas
;
Zinkann, Reinhard Christian
- In:
Markenstrategien im Spannungsfeld Hersteller - Handel : …
,
(pp. 14-27)
.
2011
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