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~isPartOf:"Market : review for marketing theory and practice"
~subject:"Luxusgüter"
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Luxusgüter
Fashion
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Ballina, Isabel de la
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Ballina, Javier F. de la
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Nuttapol Assarut
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Srisomthavil, Natee
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Market : review for marketing theory and practice
Journal of fashion marketing and management
35
Journal of business research : JBR
22
Journal of global fashion marketing : JGfM
17
Journal of retailing and consumer services
13
International journal of retail & distribution management
7
Sustainable Luxury : An International Perspective
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international consumer marketing
5
The journal of brand management : an international journal
5
Cogent business & management
4
Psychology & marketing
4
Springer eBook Collection
4
SpringerLink / Bücher
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
Asia Pacific journal of marketing and logistics
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of advertising : the review of marketing communications
3
International journal of retail and distribution management
3
Palgrave Advances in Luxury
3
Springer eBook Collection / Business and Management
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
The journal of product & brand management
3
Transportation research / E : an international journal
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Central European business review : CEBR
2
Global marketing strategies for the promotion of luxury goods
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International journal of business and globalisation : IJBG
2
International marketing review
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Journal of Islamic marketing : JIMA
2
Journal of marketing management : MM
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Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
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Management decision
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Marketing i menedžment innovacij : m&mi
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New luxury management : creating and managing sustainable value across the organization
2
Palgrave Studies in Practice: Global Fashion Brand Management
2
Palgrave advances in luxury
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Palgrave studies in practice: global fashion brand management
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Routledge studies in marketing
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Schriftenreihe Studien zum Konsumentenverhalten
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The impact of perceived counterfeit luxury brand proliferation on luxury brand values and patronage intention
Srisomthavil, Natee
;
Nuttapol Assarut
- In:
Market : review for marketing theory and practice
30
(
2018
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10011994706
Saved in:
2
Scarcity as a desirable attribute of luxury
fashion
brands in millennial marketing
Ballina, Javier F. de la
;
Ballina, Isabel de la
- In:
Market : review for marketing theory and practice
31
(
2019
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10012160303
Saved in:
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