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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"NBER working paper series"
~person:"Helme-Guizon, Agnès"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Helme-Guizon, Agnès
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Marketing : ZFP ; journal of research and management
NBER working paper series
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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"BFF" : Best Facebook Forever? ; the impact of social media attachment on the attitude towards brand presence on Facebook
Helme-Guizon, Agnès
;
Caldara, Cindy
;
Raı̈es, Karine
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 32-39
Persistent link: https://www.econbiz.de/10009727084
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