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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Schriften zur Rundfunkökonomie"
~isPartOf:"Sportökonomie"
~person:"Esch, Franz-Rudolf"
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Marketing : ZFP ; journal of research and management
Schriften zur Rundfunkökonomie
Sportökonomie
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Anchoringeffekte bei der Urteilsbildung gegenüber Markenallianzen : die Bedeutung von Markenbekanntheit, Markenimage und Produktkategoriefit
Esch, Franz-Rudolf
;
Redler, Jörn
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
2
,
pp. 79-97
Persistent link: https://www.econbiz.de/10002766478
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