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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Schriften zur Rundfunkökonomie"
~isPartOf:"Sportökonomie"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing : ZFP ; journal of research and management
Schriften zur Rundfunkökonomie
Sportökonomie
The journal of brand management : an international journal
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Brand Extension versus Co-Branding : welche Strategie verspricht den größeren Erfolg?
Himme, Alexander
;
Zuhorn, Leonie
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009554424
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2
Anchoringeffekte bei der Urteilsbildung gegenüber Markenallianzen : die Bedeutung von Markenbekanntheit, Markenimage und Produktkategoriefit
Esch, Franz-Rudolf
;
Redler, Jörn
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
2
,
pp. 79-97
Persistent link: https://www.econbiz.de/10002766478
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