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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
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Marketing management
142
Marketingmanagement
142
Brand management
78
Markenführung
78
Consumer behaviour
57
Konsumentenverhalten
57
Brand image
41
Markenimage
41
Brand
34
Markenartikel
34
Beziehungsmarketing
20
Relationship marketing
20
Brand architecture
16
Markenarchitektur
14
Corporate reputation
13
Firmenimage
13
Luxury goods
12
Luxusgüter
12
Brand extension
9
Corporate culture
9
International marketing
9
Internationales Marketing
9
Markentransfer
9
Unternehmenskultur
9
Advertising effects
7
Branding
7
Marketing strategy
7
Theorie
7
Theory
7
Werbewirkung
7
Brand orientation
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Erfolgsfaktor
6
Innovation
6
Internet marketing
6
Marketing
6
Online-Marketing
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Social web
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Article
140
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142
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106
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Urde, Mats
5
Wiedmann, Klaus-Peter
5
Balmer, John M. T.
4
Diller, Hermann
3
Gierl, Heribert
3
Hirvonen, Saku
3
Laukkanen, Tommi
3
Abratt, Russell
2
Baxter, Stacey M.
2
Bruhn, Manfred
2
Christodoulides, George
2
Esch, Franz-Rudolf
2
Greyser, Stephen A.
2
Hennigs, Nadine
2
Herrmann, Andreas
2
Ilicic, Jasmina
2
Kulczynski, Alicia
2
Mizera, Sue
2
Natter, Martin
2
Pappu, Ravi
2
Pitt, Leyland F.
2
Reijonen, Helen
2
Wagner, Udo
2
Åsberg, Per
2
Abimbola, Temi
1
Adam, David L.
1
Adolphs, Kai
1
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Albers, Sönke
1
Anees-ur-Rehman, Muhammad
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Anh Tran Tram Truong
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Arantola, Noora
1
Areni, Charles S.
1
Atanasova, Christina
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Badir, Yuosre F.
1
Bal, Anjali
1
Balmer, John M.T.
1
Bargenda, Angela
1
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Published in...
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Marketing : ZFP ; journal of research and management
The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
200
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
142
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1
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142
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1
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
4
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
5
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
6
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
7
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
8
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
9
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
10
Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
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