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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Cultural heritage"
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Marketing : ZFP ; journal of research and management
The journal of brand management : an international journal
Journal of marketing management : MM
3
Corporate communications : an international journal
2
Journal of business research : JBR
2
Routledge critical studies in tourism, business and management
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Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
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Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
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European journal of marketing : EJM
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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Italian journal of marketing : ITJM
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Journal of global fashion marketing : JGfM
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Journal of promotion management : innovations in planning and applied research
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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ECONIS (ZBW)
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Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
2
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
3
Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne
;
Santos, Fernando Pinto
;
Lima, Ana Pinto de
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
Saved in:
4
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
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