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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Produktmanagement"
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Search: subject_exact:"Product strategy"
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Produktmanagement
Product management
7
Destination management
3
Destinationsmanagement
3
Consumer behaviour
2
Konsumentenverhalten
2
Strategic management
2
Strategisches Management
2
Tourism industry
2
Tourismuswirtschaft
2
Innovation
1
International Marketing
1
International Standardization/Adaptation
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International marketing
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Internationales Marketing
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Lieferkette
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Local public goods
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Location
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Marketingmanagement
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Option pricing theory
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Optionspreistheorie
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Partial least squares
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Partielle kleinste Quadrate
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Product Strategy
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Profit Orientation
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Realoptionsansatz
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Rentabilität
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7
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English
4
German
3
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Andergassen, Rainer
1
Candela, Guido
1
Figini, Paolo
1
Fluvià, Modest
1
Gierl, Heribert
1
Herrmann, Andreas
1
Huang, George Q.
1
Huber, Frank
1
Plantsch, Michael
1
Regier, Stefanie
1
Reiß, Ariane
1
Rigall-I-Torrent, Ricard
1
Song, Haiyan
1
Xu, Jing Bill
1
Zhang, Xinyan
1
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Marketing : ZFP ; journal of research and management
Tourism management : research, policies, practice
The PDMA handbook of new product development
36
SpringerLink / Bücher
33
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Discussion paper / Centre for Economic Policy Research
12
Springer eBook Collection / Business and Economics
12
Harvard business review : HBR
11
International journal of product lifecycle management : IJPLM
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of production research
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Lehrbuch
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
The journal of product & brand management
6
Beiträge zum Produkt-Marketing
5
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
5
NBER Working Paper
5
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ECONIS (ZBW)
7
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date (oldest first)
1
An economic model for tourism destinations : product sophistication and price coordination
Andergassen, Rainer
;
Candela, Guido
;
Figini, Paolo
- In:
Tourism management : research, policies, practice
37
(
2013
),
pp. 86-98
Persistent link: https://www.econbiz.de/10009761268
Saved in:
2
Managing tourism products and destinations embedding public good components : a hedonic approach
Rigall-I-Torrent, Ricard
;
Fluvià, Modest
- In:
Tourism management : research, policies, practice
32
(
2011
)
2
,
pp. 244-255
Persistent link: https://www.econbiz.de/10008797578
Saved in:
3
Perceptions of tourism products
Xu, Jing Bill
- In:
Tourism management : research, policies, practice
31
(
2010
)
5
,
pp. 607-610
Persistent link: https://www.econbiz.de/10003978663
Saved in:
4
Tourism supply chain management : a new research agenda
Zhang, Xinyan
;
Song, Haiyan
;
Huang, George Q.
- In:
Tourism management : research, policies, practice
30
(
2009
)
3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10003838407
Saved in:
5
Ein schema- und einstellungstheoretischer Ansatz zur Erklärung der Kaufabsicht bei radikalen Innovationen
Regier, Stefanie
;
Huber, Frank
;
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
4
,
pp. 205-220
Persistent link: https://www.econbiz.de/10003779647
Saved in:
6
Sind knappe Produkte attraktiver? : Der Stand der bisherigen Forschung
Gierl, Heribert
;
Plantsch, Michael
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10003461587
Saved in:
7
Produktelimination oder Beibehaltung?: Eine optionspreistheoretische Analyse
Reiß, Ariane
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
3
,
pp. 209-215
Persistent link: https://www.econbiz.de/10001457824
Saved in:
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