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~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Backhaus, Christof"
~person:"Fischer, Marc"
~subject:"Consumer goods industry"
~subject:"Germany"
~subject:"Luxury goods"
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Backhaus, Christof
Fischer, Marc
Esch, Franz-Rudolf
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Marketing : ZFP ; journal of research and management
Applied marketing science/Angewandte Marketingforschung
1
Psychology & marketing
1
Research
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
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Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
2
The role of culture for pricing luxury fashion brands
Hornig, Tobias
;
Fischer, Marc
;
Schollmeyer, Thomas
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
Saved in:
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