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~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Bae, Mikyeung"
~person:"Brasel, S. Adam"
~person:"Bruwer, Johan"
~person:"Homburg, Christian"
~person:"Loureiro, Sandra Maria Correia"
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~subject:"Wine"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing : ZFP ; journal of research and management
Journal of the Academy of Marketing Science
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
International journal of wine business research : IJWBR
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of communication management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising
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Journal of macromarketing
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Journal of marketing
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Journal of marketing research : JMR
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Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
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Marketing theory
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The international review of retail, distribution and consumer research
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The journal of business & industrial marketing
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The journal of product & brand management
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Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
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