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~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Bauer, Hans H."
~person:"Han, Heesup"
~person:"Wiedmann, Klaus-Peter"
~subject:"Brand image"
~subject:"Emotion"
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Brand image
Emotion
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E-commerce
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Germany
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Bauer, Hans H.
Han, Heesup
Wiedmann, Klaus-Peter
Gierl, Heribert
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Swoboda, Bernhard
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Albrecht, Carmen-Maria
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Bagozzi, Richard P.
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Marketing : ZFP ; journal of research and management
Journal of travel and tourism marketing
14
International journal of hospitality management
9
International journal of contemporary hospitality management
6
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
6
Journal of business research : JBR
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Schriftenreihe Marketing, Management
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Tourism management : research, policies, practice
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Journal of hospitality marketing & management
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Psychology & marketing
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Die Betriebswirtschaft : DBW
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Handelsforschung
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International journal of consumer studies
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Journal of fashion marketing and management
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Journal of general management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing theory and practice
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Journal of retailing and consumer services
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Luxury marketing : a challenge for theory and practice
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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SpringerLink / Bücher
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The journal of brand management : an international journal
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The service industries journal
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Tourism and hospitality research : the surrey quarterly review
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Die Wirkung irrelevanter Attribute in der Markenkommunikation
Bauer, Hans H.
;
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10003461573
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