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~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Flöter, Thomas"
~person:"Mazodier, Marc"
~subject:"Sponsoring"
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Marketing : ZFP ; journal of research and management
European journal of marketing : EJM
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Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis : the comparative efficacy of apology, denial and no comment
Uhrich, Sebastian
;
Flöter, Thomas
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 257-266
Persistent link: https://www.econbiz.de/10010438085
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